Ten years in SEO, tech and marketing, an engineer on staff, and the Foundation went in anyway. Since then he has rebuilt his agency site, shipped a SaaS product, built his own proposal software, and built a prospect research system that pulls Shopify, Google Analytics and Search Console and writes the full strategy and offer document by itself. Most days he holds down a voice key, talks for 60 seconds, and the system builds what he asked for.
Strategy first. Automation second.
Stop being the bottleneck in your own business.
A bespoke AI brain and AI workforce, built into your business, that handles the routine work your team currently brings to you. You own everything we build.
Book a discovery call30 minutes with Titus. No pitch deck. An honest read on whether we're a fit.
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Built in Auckland · Installed across NZ and Australia · Owned by you, forever
The premiseIn a word
Handled
Most founders end up running the company out of their own head. We build the AI brain that handles the routine work, the calls, the leads, the briefings, the follow-ups, the reporting, and the workforce that acts on it. Bespoke, installed in your office, and owned by you.
2,617
Dormant leads worked
31
Appointments in six weeks
80hrs
Reporting, before
2hrs
Reporting, after
Figures from client installs, 2026. Five installs, five industries, three countries.
The trapWhy none of it stuck
You've tried AI. You've tried tools. None of it stuck.
- ChatGPT. Good for drafts, helpful for one task, doesn't run without you.
- Zapier. Moves data between apps, brittle, and you're still the one configuring it.
- A chatbot on the website. Doesn't talk to your CRM, doesn't qualify the lead.
- The "AI person". A freelancer or junior meant to "do the AI stuff". Quit at month two.
None of it ran without you. The work still flows through your head, the decisions still wait for you, and your team still messages you at 9pm. That isn't an AI problem. It's an installation problem, and another tool or another hire won't fix it.
12 to 18hrs
Founder time on operator tasks, weekly
$10k to $16k
That time, monthly, at $200 an hour
90days
Foundation payback
The systemTwo layers, installed
Most automation moves data between apps. We build the brain that thinks, the workforce that acts, and install both into your business.
AI brain · the thinking layer
Watches your sales numbers, inbox, calendar, team activity, calls, meetings and pipeline.
Doesn't sleep, doesn't forget, doesn't take Mondays off. It turns all of that into a daily brief, surfaces what matters, and flags the calls only you can make.
AI workforce · the doing layer
Answers missed calls in three rings. Chases new leads inside 60 seconds.
Works the dormant database, follows up quotes, drafts proposals, books appointments and logs meeting recaps, then reports back when something needs you. The top brass gets the decisions. The workforce gets the rest.
Seven in the morning
The brief lands before the coffee does.I / II
The briefEight minutes over coffee
One message that tells you exactly where the day stands. The top brass, briefed.
This is the brain's output: the numbers, what the workforce did overnight, what needs you, and what can wait. On your phone, or in the app.
Brass ButlerMorning. Here's where the day is.Tuesday · 7:04 am
Yesterday$18,400▲ 12%
Pipeline$214k▲ $31k wk
Cash$92,310Payroll covered
Needs you2Decisions
23 callsanswered by the receptionist, 4 bookedDone
14 leadsqualified inside 60 seconds, 9 bookedDone
9 quotesfollowed up, 2 dormant leads reactivatedDone
Aaron Cole$48k quote, waiting on a call from youNeeds you
Pricinga client job awaiting your approvalNeeds you
TodayStandup 10 min · Discovery call, Lisa Cheung · Intensive, 2pmCalendar
7:04 AM●●●
Brass Butler · brief
Daily brief · Tuesday
Yesterday
$18,400
+12%
Pipeline
$214k
+$31k wk
Workforce overnight
23 callsanswered
14 leadsqualified, booked
9 quotesfollowed up
Needs you
Aaron Cole$48k quote · waiting on call
Pricingclient job · approval
On your desk, and in your pocket
See the daily briefThe full page on what the brain reads and what the brief shows.
ProofReal businesses
What an install looks like in real businesses.
Five installs. Five industries. Three countries. The pattern repeats.
Ben Male · Team Empathy · AucklandAn SEO agency owner who already knew his tools
Six figures
Revenue since install
60sec
Voice brief to built output
Live
In production
“The most transformational thing I've done in 10 years of running businesses. It's already earned me six figures in revenue, and it's only been a few months.”
Ben Male · Team Empathy
Ian · AVIT Properties · London80 hours of reporting, compressed into two
80 to 2hrs
Reporting cycle
2weeks
Foundation build time
“I used to spend 80 hours producing reports for our property portfolio. Now I just ask my AI. It pulls everything from the right places, runs the full report and flags what needs manual attention. All I do is double-check it.”
Ian · AVIT Properties
Ian had given up on outsourcing his portfolio reporting because the context lived in his head and across his email, utility accounts and Google Drive. Two weeks after the Foundation went in, the brain was pulling from every source, running the reconciliation and drafting the reports.
Rohit Ranchhod · SMART · Auckland31 confirmed appointments off a database he'd written off
2,617
Dormant leads worked
31
Confirmed appointments in 6 weeks
“I haven't had to contact any of them myself. The system does the work.”
Rohit Ranchhod · SMART
A mortgage and insurance database that had gone quiet. The workforce worked every contact by SMS and voice, qualified the ones who answered, and booked the appointments straight into the calendar.
Dr Claire · Stanmore Bay Dental Studio · AucklandTwo receptionists, 47% of calls still missed
47% to 0
Missed calls
32%
Online bookings, up
44%
Appointments booked, up
Two receptionists on the desk and nearly half of incoming calls still went unanswered. Within weeks of the voice workforce going live, missed calls dropped to zero and appointment volume rose 44 percent. Same front desk.
Ashleen Singh · The Zone · SydneyPost-session admin, 90 minutes to ten
90 to 10min
Admin per client session
“Titus helped automate a large chunk of my business workflow. What would normally take me 1.5 hours per client post-session is now done in 10mins.”
Ashleen Singh · The Zone
Ashleen coaches one to one and runs everything else on her own. The install took the notes, follow-up and admin off her desk and left the coaching exactly as it was.
Every install we ship is yours from handover. Each one above would still be running if Brass Butler shut its doors tomorrow. The full library is on the case studies page.
Before the callThree minutes
Find out what the chasing costs you a year. Three minutes, no call.
The Business Stress Test is fourteen questions on your phone. You get one score out of 10 for the whole business, what the routine chasing costs you a year in hours and dollars, and ten areas scored against businesses like yours, with a first move for each weak spot.
The full report opens on the page and a seven-page PDF comes to you to keep. If the results are useful, book 30 minutes with Titus to go through them. If not, you still know where the pressure lands.
Start the stress testFree. No card, nothing to prepare.
The Business Stress TestSample report
5.1out of 10
Routine chasing, a year$30,000 to $57,000600 hours · 15 working weeks
Founder bandwidth and autonomy3
Speed to lead4
Follow-up consistency5
Database utilisation4
Delivery workflow6
Customer experience and retention7
Finance and admin discipline5
Knowledge and process documentation5
Data visibility and reporting6
Tech stack and AI maturity6
Lowest three firstSeven pages, yours to keep
The choiceFour ways to do this
There are four ways to do this. Three of them keep you stuck.
Most owners we talk to have already tried at least one of the first three. Each looks cheaper or safer at first glance.
01
ChatGPT, Zapier and the tool subscriptions
You still build, configure and coordinate. The work flows through you.
Cheap, fast tools
02
An in-house dev or a freelancer
You're a configurer now. Fragile, eats your time, and breaks when the freelancer leaves.
Customisation
03
Big consulting and brand-name agencies
Slow, expensive, generic. You get a slide deck, not a system.
Brand expertise
04
Brass Butler
A 30-minute call to start. Real strategy work. A build that ships in about three weeks. A system that's yours.
A bespoke AI brain and workforce, installed and owned by you
A 30-minute discovery call surfaces the hidden cost in whichever route you're weighing.
The differenceFour things, stacked
Four things you won't find stacked anywhere else.
01
You own everything we build
The whole code base, the infrastructure, the data, the IP. It lives in your office, on your accounts, with your logins. No platform holding your business hostage, no subscription, no licence. If Brass Butler closes tomorrow, your AI keeps running.
02
The strategy comes before the build
Every engagement runs through the AI Strategy Intensive before a build is quoted: a paid diagnostic that produces a written report, a prioritised plan and a proposal. Doctor, not vendor. We don't quote a build until we've found what's actually clogging your week.
03
The brain layer is included
Most "AI workforce" offers sell helpers without a brain, twelve chat windows you still have to coordinate. We build the brain first and the workforce second. The brain watches, decides and briefs. The workforce acts on what the brain decides.
04
Your AI partner from build onward
We build the install, then stay on as your AI partner: training the brain, optimising the workforce, implementing new automations as the business grows. You own everything from handover, with full title transfer and complete documentation. We call it kept polished.
Six in the evening
Still running after everyone's gone home.II / II
How we startThree steps
Three steps from first call to a system that runs without you.
Discovery, strategy, build. Most owners move from first call to a working system inside 60 to 90 days, and none of it starts with a sales pitch.
00
Not sure yet? Take the stress test
Three minutes on your phone. One score out of 10, what the routine chasing costs you a year, and where to start. No call attached.
Before step one · optional
Free
01
Discovery call
Where founder time is going, what you've already tried and what stuck, and whether we can help. No deck, no slides.
30 minutes · with Titus
Free
02
AI Strategy Intensive
Two hours one-to-one with Titus. A written report scoring your operating layers, a prioritised module map, and a full proposal with priced options if there's a fit. Step into this once we both think there's a fit; we discuss it on the discovery call.
Money-back
Credits in full to the build
Credits in full to the build
$797
03
Foundation build
The AI brain and workforce installed into your business. The first daily brief usually lands on your phone inside week one. Full code base, infrastructure and IP are yours, with documentation and a handover pack. Scope and pricing come out of the Intensive.
About three weeks
Scoped
The catalogue runs to forty-plus modules. A Foundation typically installs three to six, chosen in the Intensive.
Book a discovery callStart with a conversation. 30 minutes with Titus. No pitch deck.
QuestionsThe ones everyone asks
Because what you tried weren't installations. They were tools, and each one needed you to keep configuring it. None of them ran the business when you stepped away. The Foundation is installed into the business and watches the same signals your team watches. The reason it sticks is the brain: without one, an AI workforce is a pile of helpers you have to coordinate, which is what you've already tried.
You do, or any competent dev shop you hire. Everything we build lives on your infrastructure, on your accounts, with your logins, fully documented, with a transition plan in your handover pack. Think of a contractor who builds a deck on your house and then goes out of business. The deck is still there. So is your install.
About three weeks for the Foundation, depending on scope. Individual modules take one to two weeks each. The first daily brief usually lands on your phone inside week one.
Not really. The brain runs in the background, and the workforce shows up as faster responses, better follow-ups, cleaner CRM data and a daily brief on your phone. Your team keeps the tools they already use. You use Telegram and your inbox.
Yes. The default install runs on Nexus CRM (white-label), Retell AI for voice, n8n for orchestration, and OpenAI and Anthropic models for the brain. It integrates with whatever you already run: HubSpot, Pipedrive, Xero, MYOB, Google Workspace, Microsoft 365, your booking platform, your phone system. The Intensive settles what stays and what gets replaced.
Probably not the full Foundation. Below $3M, the cleaner start is a single module that fixes one bleeding leak: a voice receptionist, a reactivation campaign, a speed-to-lead system. We'll tell you that on the discovery call and point you at the right module, or stay in touch until the Foundation makes sense. Foundation installs are built for $3M to $10M services businesses.
The shift
A business that thinks and acts without you in every step.Brass Butler
Brass tacks, deftly handled.
The day your business stops needing you in every conversation.
A bespoke AI brain and AI workforce, installed into your office, owned by you, and looked after by your AI partner as the business grows. It starts with a free 30-minute call.
Book a discovery callNot ready for a call? Take the three-minute Business Stress Test.